Jukebox History 1934-1951
During
the late thirties the public atmosphere in
In
the early thirties, however, the modern automatic phonograph was not yet
considered a housetrained piece of machinery, and today it might be right with
a popular expression to call the following period the hobbledehoy stage of the
jukebox. Today we know it more correctly as the Golden Age. The latter
half of the thirties was definitely a period with circumstances important for
the development of the jukebox towards the hey-days of design in the years
1941/42. Circumstances like the difficult economic situation, the war that
might come, the invention of new techniques, and certainly the public yearning
for musical entertainment. All considered one cannot expect that a similar
breathtaking era will ever be possible in the future history of the jukebox
concept.
The
period prior to the Golden Age gave birth indeed to a growing demand for
music machines, and in the years 1934-36 there was a perceptible competition
among the relatively few manufacturers to operate automatic phonographs in
diners, saloons, and other small locations of entertainment. The production of
jukeboxes in large numbers was no longer tantamount to a safe increase in
earnings. An effective marketing with a steady release of new models became
more and more important for the survival of the manufacturing companies, and
the production year gradually became of great importance, when the owner of a
saloon or diner should be talked into accepting a new piece of furniture.
Even
though the manufacturers had consulted industrial designers during the
development of new models for years it was not until 1938, when the J. P. Seeburg Corporation intensely started to put catalin-plastics into the wooden cabinets, it was
understood how important the designers were for the expected success of the
jukebox business. The first design patents of the golden era covering jukebox
cabinets were filed in 1934 by Theodore E. Samuelson. The two design patents
were both assigned to The John Gabel Manufacturing Company of
The
year after Charles N. Deverall assigned the design
patent for the Wurlitzer P-12 with illuminated dial to the
manufacturer, the noted designer Paul M. Fuller was employed by The Rudolph
Wurlitzer Company as a kind of design consultant. Paul M. Fuller is today
considered to be the most important designer in the history of jukeboxes, and
it seems that the combination of the two energetic, cigar-smoking gentlemen of
the same age (born 1897), sales manager Homer Earl Capehart
and designer Paul M. Fuller, kept the Wurlitzer company alive as a producer of
coin-op pre-recorded music machines after the coin-operated organ and piano
business died out as one of the consequences of the Depression 1929-1934. The
employment of Paul M. Fuller in fact gave the company a leading position on the
market during the early years of the forties, the hey-days, and one might state
for sure that the team led by Paul M. Fuller made a line of jukeboxes superior
to those of the competitors.
The
automatic phonographs had suddenly become a real financial success for several
companies like The Rudolph Wurlitzer Company, the J. P. Seeburg
Corporation, the Rock-Ola Manufacturing Corporation (David C. Rockola delivered one of the new 12-selection phonographs
to the decks of the luxury liner Queen Mary on her maiden voyage from New York
in 1936), and the Automatic Musical Instrument Company, also called AMI. The big
four mentioned here were of course not the only ones to produce classic
designs. A relatively large number of design patents is today proof of the
presence of many hard-working industrial designers.
As
mentioned previously the J. P. Seeburg Corporation
used catalin-plastics in the music machines around
1938. Two industrial designers were connected to the company, and they worked
hard to create successful designs. One of them, Henry T. Roberts, also designed
radios, and the other, Nels A. Miller, became a noted
designer after the war with the rather special Trash Can models. The
official names were of course Seeburg Symphonola P-146, P-147, and P-148. Using
the word catalin, 'the gem of plastics',
it is important to mention that the product name was a registered trademark of
the Catalin Corporation in
In
connection with the designer names it is interesting also to observe that David
C. Rockola, the president of the Rock-Ola
Manufacturing Corporation, assigned all design patents to the company. No other
top manager in the early forties was a designer, as far as the editor
knows. One of the other important industrial designers was the engineer Lloyd
J. Andres, who worked near the top of AMI together with engineer Clifford H.
Green. The two engineers had been authorized by the management to develop a new
line of improved coin-op phonographs after the depression. Lloyd J. Andres has
not previously been mentioned, as he deserves, in the literature about jukebox
history. His first patented full size jukebox design of 1937 got the official
name AMI Top Flight, but he had prior to that designed the casing for a
special remote control selector in 1936. Later he also designed most of the
interesting AMI Singing Tower models in the early forties. However, it
ought to be mentioned that Henry T. Roberts, who normally worked for the J. P. Seeburg Corporation, assigned one remarkable
The
J. P. Seeburg Corporation seriously introduced
transparent plastics in the cabinets in 1938, as mentioned before, and also
other new design effects like for example the use of nickel-plated castings had
a certain influence on the marketing possibilities. The nickel-plated parts of
the models from The Rudolph Wurlitzer Company, especially of the models Wurlitzer
500, 600 and the counter-top model 61, and the introduction
of colour cylinders in model 500, made the Wurlitzer jukeboxes very
popular. Now it was not only a matter of an illuminated jukebox, but the idea
of changing colours had come to stay. The other big manufacturing companies had
to find new ways in order to compete, and as an example the Rock-Ola
Manufacturing Corporation used big areas of catalin-plastics
in the models Rock-Ola Standard 20 and Deluxe 20 of 1939, and the
year after in all models Rock-Ola Master 20 and Super 20 Luxury Lightup. Another competitor, the Mills Novelty Company
of
The
special version of jukeboxes to be used in small locations, often called
counter-top or miniature jukeboxes, was a well-known type around 1938/39, and
the leading manufacturer, The Rudolph Wurlitzer Company, marketed until 1941/42
the nice models Wurlitzer 41, 51, 61, 71, and 81.
The Rock-Ola Manufacturing Corporation had to compete with them only the model Rock-Ola
CM-39 of 1939 and later in 1941 the model Rock-Ola 1409, also called
JR-12. There were a few others of the same type on the market, but as a
phenomenon they had no chance to compete with the hide-away units connected to
remote controls, which were introduced for real in 1939 by the Automatic
Musical Instruments Company in the form of Mighty Midget units, and in
the form of Wall-O-Matic and Bar-O-Matic remote controls produced by the J. P. Seeburg Corporation. The small counter-top jukeboxes could
not survive the hey-days of design and the competition during the years
1940-42, but the hide-away units did survive because they could be used in very
small locations in the big cities. The impressive AMI Singing Tower
models also survived during the war, operated by an affiliation of AMI, Singing
Towers Inc. in
In
the year 1940 the hey-days of design really started with the full-size models Wurlitzer
700 and 800, and the counter-top model Wurlitzer 41 made by
the company in
At
the J. P. Seeburg Corporation, the designers choose
not to use extreme visual effects, but some unique automatic phonographs were
manufactured in 1940. The Square Top series, namely Seeburg
Cadet, Commander, and Concert Master (nicknamed Faces)
with matching Seeburg Top Spot speaker
unit, was indeed something special, but unfortunately that series with Rainbo-Glo illumination was not design patented.
However, it is possible that Nels A. Miller was
responsible for the Square Top series. The year before Henry T. Roberts
designed and patented nearly all models with Marbl-Glo
illumination for the company, but there are so distinct differences in details,
that it seems correct to assume that Nels A. Miller
designed the model line of 1940. Henry T. Roberts also design patented the
following Hitone Symphonola
series of 1941/42 equipped with the new sliding-tray mechanism invented by Carl
Freborg. The sales department at Seeburg
dubbed this model their Minute Man model to promote the sale of
defence bonds. After the Hitone series the
production was stopped for a short period until after the war, when the new and
interesting Trash Can models were design patented by Nels
A. Miller, as mentioned before.
The
model line of the years 1941/42 from the Rock-Ola Manufacturing Corporation
shows some of the most remarkable cabinets of the Golden Age, the ToneColumn series, which in fact represented big
combined remote control and speaker units. The today well-known representative
of the series was Rock-Ola Spectravox 1801/1802
with a dial instead of push buttons. All ToneColumn
models with selector unit could be used in connection with the newly introduced
Playmaster hide-away mechanism. During the war
year 1942 before the factory production stopped the models Rock-Ola Commando,
Premier 1413 and President 1414 with top speaker unit made by the
American Jensen company, were made in limited numbers. They were a natural
continuation of the ToneColumn principle, but
they now had a complete mechanism and amplifier in the lower part of the
cabinet. The Rock-Ola Commando was the basic model built in two
variations, the common one using glass panels and the other using catalin-plastics, and the Premier 1413 and President
1414 were only made in very limited numbers. Caused by war restrictions the
limited series had glass pilastres, and maybe due to
the size and the fact that they did not look like ordinary jukeboxes with push
buttons they were never considered a real success among operators.
Nevertheless, it is interesting to note from the indication of the design
patents, sound reproducing apparatus, that they were not meant for
built-in mechanisms in the first place. The following production obviously went
in another direction, and it is also confusing that David C. Rockola a few years later used the same indication sound
reproducing apparatus for two design patents for the Rock-Ola 1420
series.
In
1941 there were at least five totally unknown design patents by David C. Rockola for ToneColumn
auxiliary speakers without selector units, but they were most probably never
produced. The Rock-Ola Manufacturing Corporation had after that, like the other
big companies in the business, a period of three or four years where no new
models were produced.
Considering
the line of jukeboxes from The Rudolph Wurlitzer Company made during the years
before the war stop between 1943 and 1945 one can easily get the impression
that nothing could stop the Paul M. Fuller team from making nice play appealing
models. The team was in fact way ahead of the other designer teams in the
business, and it is surprising that Paul M. Fuller never design patented the
Victory line models: the Wurlitzer 750, the Wurlitzer 780 also
called Wagon Wheel, the Wurlitzer 850 generally known as the Peacock,
and finally the Wurlitzer 950 of 1942 often referred to as Pipes of
Pan, which was the last in direct series. The company celebrated the
National Wurlitzer Days, the 5th and 6th January, 1941, by introducing the
Victory line of three console and two counter-top
models (750, 780, 850, 41, and 81).
However, the war took longer than expected and the model 950 was not
referred to as part of the Victory line. It is interesting that the previous
models Wurlitzer 700 and 800 of 1940 were not design patented,
and also that the same can be said about the successive model in colonial style
officially named Victory by the company. It may therefore be reasonable
to assume that the models made in those few years in the early forties at The
Rudolph Wurlitzer Company were designed by the team at the factory and not by
one particular person (Paul M. Fuller did not want to take all the credit),
although it is stated once by general sales manager Milton G. Hammergren in "The Billboard" magazine that the
Victory line was designed by Paul M. Fuller.
A
new detail in the design of the Wurlitzer 850 was that it had
illuminated push buttons that turned dark when selection had been made. The
feature in question was not quite easy to combine with another operational
detail, namely the electric selection mechanism. In the earlier years of
mechanical selection the customers could see which records had been selected,
and therefore they avoided selecting the same record again. With the new
electric selection mechanism the same record could be selected several times,
but normally only played once. In short, the new electric selector gave the
operator(s) an opportunity to earn more due to the motto that the customer
would be satisfied if only he heard the tune he had paid for. The Wurlitzer
750 was the first jukebox from the company with an electric selection mechanism.
The last model in the series, the Wurlitzer 950 of 1942, was originally
produced with glass pilastres and not as the previous
models with catalin-plastics, and the use of many
wooden parts in the cabinet combined with a very limited production number
makes it very popular among collectors today.
As
mentioned before there was a production stop among jukebox manufacturers in the
years from 1943 until 1945/46 mainly due to lack of metal and other material,
and a few of the factories built military equipment instead of music machines.
Another reason was of course that jukeboxes were 'non-important' products
officially during the armament, and thus it was necessary to wait until autumn
1945 before new design patents could see the light of day.
After
the war, towards the end of the golden era, all four big companies and a few
others introduced new cabinet types for automatic phonographs, and Paul M.
Fuller again had several cabinet designs patented and assigned to The Rudolph
Wurlitzer Company, which was still the leading firm in the business. The
post-war models were produced in large numbers followed by very effective
marketing, and the models in mind were of course the famous Wurlitzer 1015,
the following model 1080 and finally the Wurlitzer 1100 with a well
designed Encore program selector. The last of the three models was
nicknamed Bullet or Bomber Nose by the public, and all three
models were design patented by Paul M. Fuller in the period 1946 until 1948.
With direct reference to the Wurlitzer 1015 design there was a special
cabinet named Ambassador to be produced in 1948 by a small firm in
In
the period 1946 until 1948 the Rock-Ola Manufacturing Corporation produced
three cabinet types: the Rock-Ola 1422, the 1426, and finally the
1428 also named Magic-Glo, and there
are in fact three design patents related to that series, all officially made by
David C. Rockola. Two of them can be related directly
to the models Rock-Ola 1422 and 1428, but the last of the three
relates to details on both the 1422 and the
In
The
last of the four big companies, the J. P. Seeburg
Corporation, produced as mentioned earlier three Trash Can models
designed by Nels A. Miller in the period 1946 until
1948. Nels A. Miller and the all aluminum
Symphonola P- boxes led the company to
the end of the Golden Age. The era ended in fact with the well-known Mahlon W. Kenney styled Seeburg
M-100-A with Select-O-Matic mechanism
invented by Edward F. Andrews around 1941. The new model was introduced in
1948/49 as the first jukebox with 100 selections in 78rpm, but many of the M-100-A's
were in fact converted to play 45rpm records in the years to come. In
connection with the use of 78rpm vs. 45rpm format in jukeboxes it is rather
interesting to note the comments sent to the editor by Morgan Wright, who wrote
the following facts: "...Black people preferred
the 78rpm format until the late 50's even in their jukeboxes, because they were
living in poverty, and when the 78rpm jukeboxes in white neighborhoods
were being replaced by 45rpm jukeboxes, the operators (all of whom were white)
had to use the old 78rpm jukeboxes for something. They couldn't just throw them
away, so they stuck them in black neighborhoods and
also hillbilly juke-joints, while the people with money used the 45rpm
jukeboxes. One will notice that many R&B and C&W records were still
being pressed in 78rpm until as late as 1957-58, but it's very rare to find
78rpm recordings of popular white 'pop' music later than 1952-53...". Those are, whether we like it or not, true and
interesting historic comments.
A
rather special phenomenon in the history of jukeboxes was remote control via
telephone lines, or more correctly music ordering via phone. The idea of big
central music libraries was not something new as there had been such libraries
in the early years of the 20th century, but they had not been connected to
restaurants, saloons, or diners. In the forties several music ordering systems
were used around in America, for example the Rock-Ola Mystic Music, the Jennings
Telephone Music first known as Magic Music in Columbus, Ohio, the Scotto
Melody Master mainly used in Sacramento, California, and not to forget the Shyvers' Multiphone
system designed, introduced, and operated for more than a decade by Kenneth C. Shyvers (and his wife Lois) in the cities Olympia, Seattle,
and Tacoma, in Washington.
Another
line in the jukebox history led to the big audio/visual machines, which mainly
the Mills Novelty Company of
Towards
the end of this short American design history some manufacturer and designer
names, that had a certain importance, ought to be mentioned. At the end of the
war a company that originally made radar equipment and electronics went into
the jukebox business. The first jukebox series from the Aireon
Manufacturing Corporation headed by Randolph C. Walker was designed and
patented by Ernest F. Thomson in 1946. The box was officially named Aireon Super De Luxe,
but also nicknamed Airliner because of the size. The following Aireon Fiesta series was also design patented
by Ernest F. Thomson, and the matching speakers were designed by Jay B. Doblin.
All patents were assigned to the Reconstruction Finance Corporation, which had
become responsible for the production of Aireon
coin-op phonographs due to financial difficulties in the Aireon
Manufacturing Corporation founded in
Another
production shortly after the war was the Packard line made by the
Packard Manufacturing Company (founded in 1932 and named after
The Filben
FP-300 Maestro was another jukebox of the post-war golden era, which today
is reckoned to be something special by enthusiasts. The first models with the
official name Filben (mechanism based on the
original patent filed on the 15th July, 1937, by William M. Filben)
were made according to a license contract of September 1938 with the Rock-Ola
Manufacturing Corporation, but unfortunately William M. Filben
died on the 1st May, 1940, without any company name officially registered. The
rights under the license contract, however, were then vested in his widow,
Bernice M. Filben, and in three minor daughters
(Patricia, Rosemary, and Dolora). Later the widow
assigned all rights to the newly constructed Filben
Manufacturing Co. against 51% of the shares, and the production of automatic
phonographs was carried out by the co-owner of the company, Leonard E. Baskfield (49% of the shares). The actual production of the
mechanisms and cabinets took place at Batavia Metal Products Inc. according to
a contract stating that an initial amount of 10,000 such phonographs should be
produced. The contract also provided for re-designing of the cabinet at the expense
of Batavia Metal Products Inc., and the distribution of all Filben
phonographs, including the Mirrocle
Music line with stow-a-way unit FM-S2, was carried out by the
U.S. Challenge Co. in
One
of the last important jukebox productions of the Golden Age took place
at the Mills Novelty Company, also known as Mills Industries Incorporated in
the late forties. The firm is mentioned previously, also in connection with
audio/visual machines, but after the war the production of ordinary jukeboxes
went on with the Mills Constellation models. The mechanism used in the
last series of Mills phonographs was developed by the team headed by the
technical director John P. (Midge) Ryan, and the cabinet for the Constellation was designed by
the noted industrial designer Walter Lockwood Martling
Jr., who was also responsible for some remarkable drafts for Mills
speakers and remote controls in 1946/47. Finally, after the phonograph division
of Mills Industries Inc. had been taken over by the H. C. Evans Company, the Constellation
model was produced in two versions, models 950 and 951, of which
the model 951 had a fully visible mechanism.
It is still possible to locate new jukebox related patents, but all the known American design patents of the Golden Age were published for the first time in the editor's book entitled "Golden Age Juke-Box Design 1934-1951". The book was printed in 1994 (limited edition).
Gert J. Almind